Principle 1.
We do everything we can to make our products better. We improve material, and add
back features and construction details that others have taken out over the years.
We never reduce the quality of a product to make it cheaper. |
Principle 2.
We price our products fairly and honestly. We do not, have not, and will not participate
in the common retailing practice of inflating mark-ups to set up a future phony "sale." |
Principle 3.
We accept any return for any reason, at any time. Our products are guaranteed. No
fine print. No arguments. We mean exactly what we say. GUARANTEED. PERIOD. |
Principle 4.
We ship faster than anyone we know of. We ship items in stock the day after we receive
the order. At the height of the last Christmas season the longest time an order was
in the house was 36 hours, excepting monograms which took another 12 hours. |
Principle 5.
We believe that what is best for our customer is best for all of us. Everyone here
understands that concept. Our sales and service people are trained to know our products,
and to be friendly and helpful. They are urged to take all the time necessary to
take care of you. We even pay for your call, for whatever reason you call. |
Principle 6.
We are able to sell at lower prices because we have eliminated middlemen; because
we don't buy branded merchandise with high protected mark-ups; and because we have
placed our contracts with manufacturers who have proven that they are cost conscious
and efficient. |
Principle 7.
We are able to sell at lower prices because we operate efficiently. Our people are
hard-working, intelligent, and share in the success of the company. |
Principle 8.
We are able to sell at lower prices because we support no fancy emporiums with their
high overhead. Our main location is in the middle of a 40-acre cornfield in rural
Wisconsin. |
