The Prospector books are a production of our Customer Acquisition group. You'll
find all our Apprentices at work planning the books...the Merchant Apprentice works
with getting the inventory for the book and merchandising the catalog spread, the
Copy Apprentice writes the catalog copy for the Prospector and the Art Apprentice
works with all of the photos and layouts for the book. The Direct Marketing Apprentice
works with our data base and mailing lists to determine who gets the Prospector catalog.
And last but not least, the Quality Apprentice works with our internal product team
to ensure the quality of the product that is going into the Prospector catalog.
Now take a look at what some of our Apprentices have to say about their experience
with the program.
"I appreciated the expectation that we work on the phones during peak.
It's hard to estimate the value of spending 40 hours on the frontline. (That) is
really what we are all about."
Ann Kinkade
Supply Chain Apprentice
"My biggest learning experience has been realizing what
my responsibilities will be once I am placed on a product team and how my decisions
may affect the entire team."
Jennifer DeBoer Rickard Quality Apprentice
"(As Apprentices) we are developing a strong understanding of the company's
philosophies and are given the opportunity to have a well rounded background before
moving to a new position in the company."
Cindy Woreck
Direct Marketing Apprentice
"(Being an Apprentice) gives me exposure to almost all functions
in the company. This is exposure I couldn't get in any other department. (It)
lets me get involved in company-wide projects that are on the cutting edge of where
Lands' End is going."
Robert Behnke Merchant Apprentice
"I think my experiences as an Apprentice will impact my career at Lands'
End in a number of ways, ... the most important is that I will better understand
how my actions affect others in the company."
Laurale Wunsch
Copy Apprentice
"The mentors have provided excellent information and training
to prepare me for my future role as a quality Associate. They have tried to teach
me as much as possible, so that I know the information when I need it."