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Lands' End Direct Merchants
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A Brief History
Lands' End is a leading direct merchant of traditionally styled, casual clothing
for men, women and children, accessories, domestics, shoes and soft-side luggage.
The company's products are offered through regular mailings of its monthly primary
catalog and its specialty catalogs. Lands' End is known for providing products of
exceptional quality at prices representing honest value, enhanced by a commitment
to excellence in customer service. Our reputation, our franchise, and our pledge
are built on this simple but strong foundation.
Founded in 1963, Lands' End initially supplied sailboat hardware and equipment
by mail. Its early catalogs included a clothing section to complement its sailing
products. In 1976, the company began to focus its efforts on selling clothing and
soft luggage. By 1979, Lands' End had moved to Dodgeville, Wisconsin, expanded the
clothing section in its catalog and began to recruit personnel experienced in the
area of fabrics and clothing manufacturing.
The company has been a leader in the integration of consumer advertising techniques
with mail-order practices. In 1981, Lands' End began a national advertising campaign
to describe its business philosophy and expand its reputation for quality, value
and service. The campaign introduced the phrase "direct merchant" to illustrate
the company's approach to its business.
Lands' End became a public company through an initial public offering on October
3, 1986. There have been two 2-for-1 stock splits, the first in August 1987 and
again in May 1994. Shares are listed on the New York Stock Exchange, ticker symbol
-- LE and most common newspaper listing -- landsE.
For the fiscal year ended January 31, 1997, the company had net income of $51.0
million on net sales of $1.119 billion.
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| This piece has been adapted from a printed brochure,
which also includes several dozen black & white photographs. If you would like
a free copy of this brochure. Simply send us your request. |
Copyright © 1998
Lands' End Direct Merchants
