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Lands' End Direct Merchants
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Principles of doing business
Principle #1
We do everything we can to make our products better. We improve material,
and add back features and construction details that others have taken out over the
years. We never reduce the quality of a product to make it cheaper.
Principle #2
We price our products fairly and honestly. We do not, have not, and will not
participate in the common retailing practice of inflating markups to set up a future
phony "sale".
Principle #3
We accept any return, for any reason, at any time. Our products are guaranteed.
No fine print. No arguments. We mean exactly what we say: GUARANTEED. PERIOD®.
Principle #4
We ship faster than anyone we know of. We ship items in stock the day after
we receive the order. At the height of the last Christmas season the longest time
an order was in the house was 36 hours, except for monograms which took another 12
hours.
Principle #5
We believe that what is best for our customer is best for all of us. Everyone
here understands that concept. Our sales and service people are trained to know our
products, and to be friendly and helpful. They are urged to take all the time necessary
to take care of you. We even pay for your call, for whatever reason you call.
Principle #6
We are able to sell at lower prices because we have eliminated middlemen.
This is because we don't buy branded merchandise with high protected mark-ups; and
because we have placed our contracts with manufacturers who have proved that they
are cost conscious and efficient.
Principle #7
We are able to sell at lower prices because we operate efficiently. Our people
are hard working, intelligent and share in the success of the company.
Principle #8
We are able to sell at lower prices because we support no fancy emporiums with
their overhead. Our main location is in the middle of a 40-acre cornfield in
rural Wisconsin.
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| This piece has been adapted from a printed brochure,
which also includes several dozen black & white photographs. If you would like
a free copy of this brochure. Simply send us your request. |
Copyright © 1998
Lands' End Direct Merchants
