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Have you ever glanced at our catalog cover and noticed something out of place or different? If you said the apostrophe, you're correct! A lot of people ask why the apostrophe in Lands' End is in the wrong place. There have been some pretty crazy explanations along the way, but the truth is, it was a mistake! It was a printing error that rendered the company's name "Lands' End" with the apostrophe in the wrong place. Since we couldn't afford to have the piece reprinted, Gary Comer decided to simply change the name of the business to correspond to the printed piece. In the years since, the misplaced apostrophe has continued to grace our name and our label. While it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for our customer is one that is also unmistakably human! | |||||||
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