Did you know... that we first started doing business in Chicago, Illinois? That's right. We started out selling our sailboat equipment in a storefront located in the tannery district, near the Chicago River.

Did you know... that Lands' End manufactures its own luggage? We cut the fabric at our Dodgeville location and then send it down to our luggage manufacturing plant in West Union, Iowa. While we aren't able to make every piece of luggage that we sell, a majority of our attaches and duffels are produced at our plant in Iowa.

Did you know... that Dodgeville is only 45 minutes southwest of Madison, Wisconsin? Many students opted to live in Madison during their internship. Likewise, Milwaukee is approximately 2 hours east of Dodgeville and Chicago is only 3 hours away.

Did you know... Lands' End has three phone centers within the United States. Our main center is located in Dodgeville and operates 24/7, 364 days a year (we are only closed on Christmas). Our other phone centers are located near Madison, WI and Wisconsin Dells. At peak, we have over 2500 people answering the phones!

Did you know... what the definition of "direct merchant" is? A direct merchant is a business that sources its products direct from a manufacturer, thus avoiding the costs of a middleman. This type of arrangement provides the opportunity for the business to describe product quality and specify construction details and allows for direct one-to-one communication between the business and the manufacturer, encouraging a relationship.

Using this definition, it describes our relationship, as a manufacturer and distributor, with our customer. We sell directly to our customer.

Did you know... that you can "try-on" clothing before purchasing it on-line? You can do this by going into Your Personal Model on the main Lands' End website. It's an on-line shopping tool that brings the dressing room to your computer. After the shopper inputs some key body measurements, it creates a three-dimentional model of her figure. (Sorry guys, it's for women only at this time!) Then the shopper can digitally "try-on" hundreds of different ensembles, ranging from casual to dressy. It also suggests size, outfits and fabrics that would best flatter specific figures.